We are a trio of friends with degrees in biomedical engineering, experience in the healthcare industry and an obsession for creating things from thin air. We seem very alike, but not at all:

Dan is a repairman by nature. Don’t lend him your phone because he may just open it to see what’s inside. (Don’t lend him your phone because he may just open it to see how it’s assembled.)

Pepe is a hyper analytical engineer, but not as you’d imagine: put him on a mountain bike and he becomes an absolute beast.

And I, Marco, am a tae kwon do champion turned biomedical engineer, turned CEO of this fitness tech(nology) startup.

Dan, Pepe and I have been friends for 14 years and associates on this adventure for 4. I hope there are many more to come.



RookMotion is a SaaS with integrated hardware that allows coaches to give group classes in a more fun, interactive and effective way.


Our system lets the coach measure heart rate, effort zone and burned calories both  remotely and face-to-face, or combined, for each user in real time.


Our heart rate sensors and our remote group class system both give the coach total control over the amount of effort each user in their class makes, this allows them to personalize the routines according to the necessities of each user even when they are in a large group. 


Under the motto: “Measure, Improve, Repeat.” we are helping coaches give more intelligent, personalized workouts with clear data that allows them to make the best decisions for the future of their clients.



We are an international company based in Mexico.

Our systems are mainly used in Mexico, USA, Canada and other European and Latin American countries.



We are not currently hiring, but are interested in having your information for future openings.


If you would like to be on our list of candidates, send us your Resume and we will contact you once we have a job suited for you.

  • LinkedIn